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Product Information Management

Name: Product Information Management
Brand: Springer International Publishing AG
SKU: 02432621
Price: 1729 CZK
Availability: InStock
Author: Jorij Abraham
ISBN: 9783319048840

Jorij Abraham

Jazyk

Angličtina

Kniha Pevná

Libristo kód: 02432621

Nakladatelství Springer International Publishing AG, květen 2014

Product Information Management is latest topic that companies across the world are deliberating upon... Celý popis

Libristo kód: 02432621

173 b

1 729 Kč

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Product Information Management is latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.