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For almost a century the representative agent in economic science was characterized by reason and sophistication, routinely and resolutely balancing costs and benefits when he had to take a decision. Since the discovery that people possess separate cognitive and affective brain regions, this character has been replaced by a myopic individual, who has to be supervised and trained to regain some self-control. This book challenges these assumptions. Instead of relying on paternalistic policies it argues for strengthening moral consciousness. Through this focus the author brings morality back to rational choice theory, discussing the justification of choices and comparing differing principles of justice. Following on from these principles, the author examines in the epilogue the concept of a free choice by discussing Hayek's view of a free society.
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