Selling Is Easy (if You Know the Rules)

Being successful in sales is not about being smart, good-looking, experienced, or having the power of persuasion. Rather, it is about performing the right activities, finding the right decision makers and targeting the right companies.

This book outlines the top 25 behaviors all successful salespeople have already mastered, allowing anyone who learns them to dominate their market by consistently outselling the competition.

Millions of salespeople, business owners and executives struggle every day to grow their businesses by engaging in sales activities they are not naturally 'wired' for. They do so out of necessity and because they believe with passion that what they can offer their customers truly has the ability to make a difference.

Unfortunately, there is no secret formula for sales success. It cannot be found from motivational speakers or by learning a sophisticated selling system. Instead, the solution is to simply follow very basic rules of behavior, most of which everyone already knows but have failed to develop into habits.

This single book could be the best investment a company, a business owner or a salesperson ever makes because it gives away the solutions they are looking for, in a way that can be easily learned by anyone. Along with a little hard work, the secrets in this book are all that is needed to grow a business and achieve personal success.

This is the first book in a series by the guru of sales, Vic Ing. He is the founder and president of Viking Sales Consultants, a company he started after several decades of success in the business world as a salesperson, team leader, business executive, and trainer. He has worked in multiple disciplines, where he has been routinely recognized as a top sales performer.

He has achieved extraordinary success while consistently going against the status quo in an attempt to dispel the myths about what really makes a salesperson most effective. He is an experienced public speaker, able to attract and engage attendees at seminars, online events and via his consulting business.