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Social Media Marketing All-in-One For Dummies, 5th Edition

Jazyk AngličtinaAngličtina
Kniha Brožovaná
Kniha Social Media Marketing All-in-One For Dummies, 5th Edition Jan Zimmerman
Libristo kód: 33186875
Nakladatelství John Wiley & Sons Inc, června 2021
Get social with the bestselling social media marketing book No person can ignore social media these... Celý popis
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Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. * Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more * Blend your social side with your traditional marketing presence * Become more engaging and metric your success * Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

Informace o knize

Plný název Social Media Marketing All-in-One For Dummies, 5th Edition
Jazyk Angličtina
Vazba Kniha - Brožovaná
Datum vydání 2021
Počet stran 784
EAN 9781119696872
ISBN 1119696879
Libristo kód 33186875
Nakladatelství John Wiley & Sons Inc
Váha 1438
Rozměry 271 x 229 x 47
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