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Sonic Boom
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"Equal parts sociological study and business advice, using unique everyday examples . . . to explain how sound effects our mood and shopping habits." - EW.com " The Sonic Boom will alter how you hear the world." - Time Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about sound's effects on every aspect of our lives. You don't need to be a musician or a composer to harness the power of sound. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of "boom moments" - transcendent instants when sound connects with a listener's emotional core.
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