Kontakt
Jak nakupovat
Doručení
Nákupní rádce
Sport Communication
Angličtina
545 b
Až 30 dní na vrácení zboží
Zákazníci také koupili
/
Brožovaná
524
Kč
/
Brožovaná
1 011
Kč
/
Brožovaná
857
Kč
Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication.
Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media.
Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.
Informace o knize
Angličtina
Darujte tuto knihu ještě dnes
Je to snadné
1 Přidejte knihu do košíku a zvolte doručit jako dárek 2 Obratem vám zašleme poukaz 3 Kniha dorazí na adresu obdarovanéhoMohlo by vás také zajímat
/
Brožovaná
388
Kč
/
Brožovaná
321
Kč
/
Brožovaná
160
Kč
/
Brožovaná
236
Kč
/
Brožovaná
698
Kč
/
Brožovaná
728
Kč
/
Brožovaná
334
Kč
Ahoj! Jsem Libroamiko, tvůj knižní rádce.
Jak ti můžu pomoct?