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Strategic Design Thinking

Name: Strategic Design Thinking
Brand: Bloomsbury Publishing
SKU: 05189850
Price: 2615 CZK
Availability: InStock

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 05189850

Nakladatelství Bloomsbury Publishing, prosince 2015

Who can design? For too long, that question has highlighted the supposed division between right-brai... Celý popis

Libristo kód: 05189850

262 b

2 615 Kč

U nakladatele na objednávku Odesíláme za 17-26 dnů

30 dní na vrácení zboží

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Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.