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Sustainability is becoming increasingly more important in this modern age. One of the world s largest fast moving consumer goods (FMCG) corporations, Unilever, has sustainability at the forefront of its corporate mission (receiving the Internationals Charter s Committed to the Environment 2010 award for environmental management and performance ) and therefore continue to do their utmost to reduce all areas of environmental impact within the business. Astonishingly, 68% of the carbon footprint is caused by consumer use (after Unilever s products have left the shelves) so it is therefore extremely important that Unilever uses tools, methods and new innovations to help consumers have more sustainable behaviour.