Jak nakupovat
Doručení
Nákupní rádce
Tap
Angličtina
78 b
30 dní na vrácení zboží
Mohlo by vás také zajímat
/
Pevná
982
Kč
/
Brožovaná
770
Kč
/
Brožovaná
2 081
Kč
Let's say you're out of something, or you need something, or you want something. Then, seemingly out of the blue, an ad or an offer pops up on your phone to say that very thing is now available at the next store on your right. Did the store read your mind? No. Rather, it drew on data you had tapped into your phone. In Tap, Anindya Ghose welcomes us to the mobile marketing revolution of smartphones, smarter companies, value-seeking consumers, and personalized, curated offers. Drawing on his extensive research in the United States, Europe and Asia, and a variety of real-world examples from different industries around the globe, Ghose investigates what consumers do with their smartphones and how businesses can use knowledge of this data trail to improve their products and services.
Informace o knize
Angličtina
Kategorie
