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Brand Book

Name: Brand Book
Brand: Quercus Publishing
SKU: 38818832
Price: 544 CZK
Availability: InStock

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 38818832

Nakladatelství Quercus Publishing, října 2022

The Brand Book provides a straightforward and practical guide to the fundamentals of brands and bran... Celý popis

Libristo kód: 38818832

54 b

544 Kč

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The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice.The final chapter includes handy templates and checklists to help you develop your own brand.