The Cashflow Trap

Most Indian businesses don't struggle because of lack of effort or ideas. They struggle quietly - under the pressure of cashflow stress.

In The Cashflow Trap, Brijesh Parikh,CWM® explains why businesses that appear profitable on paper still delay salaries, depend on overdrafts, and leave owners constantly anxious about money. Drawing from real-world experience with Indian entrepreneurs and business owners, the book reveals the invisible structural mistakes that drain cash despite strong sales and constant hard work.

The book challenges popular beliefs - that growth automatically solves problems, that profit equals safety, and that sacrificing the owner is noble. Instead, it shows how cash timing, pricing decisions, mixed personal and business money, and lack of financial structure silently create stress long before any crisis appears.

This is not an accounting textbook or a motivational read. It is a practical clarity guide designed for Indian business realities, helping readers recognise early warning signs, regain control over cashflow, and make calmer, smarter business decisions.

If your business feels busy but unstable, this book will help you understand why - and what must change before stress becomes failure.