The Economics of Marketing and Advertising

"The Economics of Marketing and Advertising" is a foundational treatise that explores the intersection of economic theory and the emerging professional fields of sales and promotion in the early twentieth century. Written by W.D. Moriarty, Ph.D., this work seeks to elevate marketing from a mere commercial activity to a rigorous academic and social science. Moriarty argues that the core principles of economics-such as supply and demand, marginal utility, and distribution-are the essential building blocks for any effective marketing strategy.

The text provides a comprehensive analysis of the economic functions performed by advertising and selling, examining how these forces influence market prices and consumer preferences. By bridging the gap between theoretical economics and practical business application, Moriarty offers insights into the efficiency of distribution systems and the psychological impacts of commercial messaging. This volume remains a significant historical document for those interested in the evolution of business theory, providing a window into the structural shifts that defined the modern consumer marketplace. Professionals and scholars alike will find value in its systematic approach to defining the economic value of marketing in a developing industrial society.

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