The Number Nobody Talks About

Studio owners pour their hearts and souls into building communities of real value. Many don't think they'll ever sell, and most have no clear picture of when or how they'll ultimately exit. That conversation - what exit planning looks like, what it takes to prepare, and what the business can actually return - often starts too late, or never at all. I am hoping to change that. Every seller deserves their ideal buyer, at the right time, on the best terms. This book covers the full arc of how to make it happen: exit planning from day one, the preparation that creates value, and properly executing the sale process.

Selling a business is so much more than a transaction. This isn't a house; it's someone's baby. It's their identity and legacy, and this transition will meaningfully impact their relationships with their family, staff and community. The lessons are meant for everyone. Independent owners and franchisees, single locations and multi-unit portfolios. Buyers and sellers alike. How to avoid the most common mistakes, and what to do if a deal falls apart.

The tone is honest and direct. Real client stories throughout. Starts with a deal I closed four days before we moved to Spain. Ends with an epilogue written from Sitges. It reads like the book I wish someone had handed me before our first attempt to sell the studio went sideways.

The throughline: only 1 in 5 businesses listed for sale actually sells. Our success rate is over 80%. What we've learned is that the ones who prepare and run a thoughtful process starting years in advance make hundreds of thousands and even millions more. The numbers and the impact are real. I've seen it happen 70+ times. This book is the roadmap.

"A love letter to every studio owner who has poured their whole self into something and deserves to be seen (and paid) for it." - Laura Munkholm, Co-Founder & President, Walla