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Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time. In 50 minutes you will be able to: . Determine the strengths, weaknesses, opportunities and threats of your business . Distinguish the factors that affect the internal functioning and external environment of your business . Develop a coherent strategy ABOUT 50MINUTES.COM| Management & Marketing