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This book is aimed first and foremost at people involved in software and product development product managers, project managers, consultants and analysts, who face the major challenge of developing highly useful and usable products. A product can be easy or difficult to use, it can be efficient or cumbersome, engaging or dispiriting, it can support the way we work and think - or not. What options are available for systematically addressing these factors and provide users with an appropriate functionality, usability and experience? In the last decades, several fields have evolved that encompass a user-centred approach. This book provides a comprehensible introduction to the subject. It describes the most important user-centred techniques and their alignment in the development process. It provides planning examples of user-centred activities for projects and discusses user-oriented approaches for organisations. Real-life case studies, planning examples, checklists and a lot of background information provide help for practitioners.