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When the Company Becomes an Actor for the Common Good
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172 b
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In a constantly changing world, where ecological and social issues are redefining every aspect of our daily lives, corporate social responsibility (CSR) is no longer a simple option, nor an opportunistic communication lever. It has become a vital philosophy, a fundamental principle for any ambitious organization, wishing to be part of a lasting, prosperous and human future. CSR, far from being limited to the quest for profits, embodies a deep aspiration to leave a positive and lasting imprint: giving back to communities, preserving ecosystems, and building an equitable future for generations to come. It is in this dynamic that this book, "Analysis of the question of CSR: Conscience and Growth, approach to equitable social responsibility", fits. Far from being a burden or a sacrifice, CSR appears here for what it really is: an enlightened investment, an inexhaustible source of transformation and progress for companies themselves. This book strives to demonstrate that CSR transcends narrow economic concerns. It invites us to radically rethink our conception of business.
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