WHY DO WE DO THAT?

Ever walked into a room and forgotten why you went there?
Wondered why songs get stuck in your head, why $9.99 feels cheaper than $10, why your phone is so hard to ignore, or why airplane windows are rounded?

WHY DO WE DO THAT? explores 300 strange, surprising, and everyday questions about the human mind, behavior, money, technology, food, the body, work, emotions, and the world we built.

Each question delivers a clear, fascinating explanation based on psychology, science, behavior, history, or design-without turning the answer into a textbook.

Inside, you'll discover:

• Why embarrassing memories return years later
• Why people copy each other without noticing
• Why "FREE" is so difficult to resist
• Why social media seems to know what you like
• Why certain foods become cravings
• Why your body gets hiccups, goosebumps, and brain freeze
• Why we procrastinate even when something matters
• Why habits survive after motivation disappears
• Why time zones, traffic lights, ZIP codes, and QWERTY exist
• And hundreds more things you see, think, and do every day

Designed for curious adults and teens, WHY DO WE DO THAT? is the kind of book you can read from beginning to end-or open to any random page and learn something worth telling someone else.

If you love psychology, human behavior, everyday science, surprising facts, and answers to questions you never thought to ask, this book is for you.