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22 Immutable Laws Of Branding

Name: 22 Immutable Laws Of Branding
Brand: Profile Books
SKU: 04307092
Price: 296 CZK
Availability: InStock
Author: Al Ries
ISBN: 9781861976055

Al Ries

Jazyk

Angličtina

Kniha Brožovaná

Libristo kód: 04307092

Nakladatelství Profile Books, duben 2000

Everyone knows that building your product or service into a bona fide brand is the only way to stand... Celý popis

Libristo kód: 04307092

30 b

296 Kč

Skladem u dodavatele Odesíláme za 14-21 dnů

Až 30 dní na vrácení zboží

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Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction; A brand becomes stronger when you narrow its focus; The Law of the Word; A brand should strive to own a word in the mind of the consumer; and The Law of Fellowship. In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.