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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Jazyk AngličtinaAngličtina
Kniha Brožovaná
Kniha HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) Clayton M. Christensen
Libristo kód: 01246973
Nakladatelství Harvard Business Review Press, duben 2013
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating re... Celý popis
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NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: * Figure out what business you're really in * Create products that perform the jobs people need to get done * Get a bird's-eye view of your brand's strengths and weaknesses * Tap a market that's larger than China and India combined * Deliver superior value to your B2B customers * End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Teams

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Informace o knize

Plný název HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Autor Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld
Jazyk Angličtina
Vazba Kniha - Brožovaná
Datum vydání 2013
Počet stran 224
EAN 9781422189887
ISBN 1422189880
Libristo kód 01246973
Nakladatelství Harvard Business Review Press
Váha 250
Rozměry 138 x 210 x 15

Kategorie

Ekonomie, finance, obchod a management > Obchod a management > Management a techniky managementu > Management konkrétních oblastí > Řízení prodeje a marketingu
Ekonomie, finance, obchod a management > Obchod a management > Prodej a marketing
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