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Doručení
Nákupní rádce
How social media has impacted global ethical consumerism
Angličtina
101 b
30 dní na vrácení zboží
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Brožovaná
461
Kč
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Brožovaná
1 004
Kč
In 2011 the UK ethical consumerism market was worth over Pds. 50 billion. As an ethical consumer and a social media fanatic, I found social media increasingly feeding my purchasing behaviour, thus wanted to investigate this relationship. Numerous academics such as Rest (1979), Jones (1991), Tallontire, et al (2001), Bray, et al (2011) have all viewed ethical consumerism as quite a simple process. In this book I will redesign this process, investigating what role, if any do the likes of YouTube, Facebook and Online Blogs etc have in the ethical consumerism process, does government censorship, gender or national culture influence this process and ultimately how are purchasing decisions impacted.
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