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Knihy v angličtině > Ekonomie, finance, obchod a management > Obchod a management > Prodej a marketing > Zákaznický servis > Service Design for Business - A Practical Guide to Optimizing the Customer Experience

Service Design for Business - A Practical Guide to Optimizing the Customer Experience

Name: Service Design for Business - A Practical Guide to Optimizing the Customer Experience
Brand: John Wiley & Sons Inc
SKU: 09084815
Price: 570 CZK
Availability: InStock

Ben Reason

Lavrans Lovlie

Melvin Brand Flu

Jazyk

Angličtina

Kniha Pevná

Libristo kód: 09084815

Nakladatelství John Wiley & Sons Inc, prosince 2015

Service design offers a tangible and effective approach for organizations to employ to better respon... Celý popis

Libristo kód: 09084815

57 b

570 Kč

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Service design offers a tangible and effective approach for organizations to employ to better respond to the needs and demands of their customers. "The Art of Services Design" shows how organizations can employ the creativity of a design approach and connect it to the real issues and needs of people in organizations who need tools to move their businesses forward. This highly visual book is a practical guide on how to respond to the customer experience challenge, by connecting the market factors to the organizational challenge through the lens of the customer.