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Sustainability in the Chemical Industry
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Sustainability programs have been adopted by many large, publicly-owned chemical companies in Europe, Japan and the US, and even by large companies in China and India. These programs aim to improve the industry s image and public trustworthiness, which sank to historic depths in the late 1980s or early 1990s and are still relatively low. In practice, sustainability is about public relations, which has been renamed stakeholder relations, and risk management. §Sustainability in the Chemical Industry reviews the history and status of sustainability programs in the chemical industry. At its core is a survey of the world s 29 largest chemical companies how they do or do not put sustainability into action. §It also covers: how academics, investors and the general public define sustainability (their definitions differ from the chemical industry s); sustainability s brands as well as its limitations, and the problem of greenwash . It answers the questions: is sustainable necessary, does it pay, and is there a non-sustainable option? Finally, it recommends some guidelines for companies adopting or expanding sustainability
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