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Contagious

Language EnglishEnglish
Book Hardback
Book Contagious Jonah Berger
Libristo code: 11067745
Publishers Harper Collins Publishers, March 2013
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make prod...
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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

About the book

Full name Contagious
Author Jonah Berger
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 244
EAN 9781451686579
ISBN 1451686579
Libristo code 11067745
Publishers Harper Collins Publishers
Weight 353
Dimensions 146 x 229 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Economics > Behavioural economics
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