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Green Marketing

Language EnglishEnglish
Book Hardback
Book Green Marketing Ayca Can Kirgiz
Libristo code: 02799660
Publishers PALGRAVE MACMILLAN, October 2015
Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of... Full description
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1 542 Kč
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Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

About the book

Full name Green Marketing
Author Ayca Can Kirgiz
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 153
EAN 9781137535870
ISBN 9781137535870
Libristo code 02799660
Publishers PALGRAVE MACMILLAN
Weight 3207
Dimensions 140 x 216 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Economics > Economics of specific sectors > Environmental economics
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Development economics & emerging economies
Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
Economics, Finance, Business & Management > Business & Management > Business & the environment; ‘green’ approaches to business
Earth Sciences, Geography, Environment, Planning > The environment > Environmentalist thought & ideology
Earth Sciences, Geography, Environment, Planning > The environment > Sustainability
Place qualifiers > Europe > Eastern Europe > Turkey
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