Free delivery for purchases over 1 499 Kč
PPL Parcel Shop 54 Kč
Czech Post 74 Kč
Balíkovna 49 Kč
GLS point 54 Kč
GLS courier 64 Kč
PPL courier 99 Kč
Zásilkovna 54 Kč
How to shop
Help
Delivery
PPL Parcel Shop 54 Kč
Czech Post 74 Kč
Balíkovna 49 Kč
GLS point 54 Kč
GLS courier 64 Kč
PPL courier 99 Kč
Zásilkovna 54 Kč
Free delivery for purchases over 1 499 Kč
Shopping guide
We’re here for you!
571 999 090
My account
Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits.
Create an account for free
▸
Empty :-(
0
Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Language
English
English
Book
Hardback
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the a...
Full description
Libristo code: 04010308
?
73 b
TOP
73 b
TOP
731
Kč
In stock at our supplier
Shipping in 3-5 days
30-day return policy
Customers also purchased
/
Hardback
1 053
Kč
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
About the book
Full name
Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author
Margaret Mark, Carol S. Pearson
Language
English
English
Binding
Book - Hardback
Date of issue
2001
Number of pages
400
EAN
9780071364157
ISBN
0071364153
Libristo code
04010308
Publishers
McGraw-Hill Education - Europe
Weight
634
Dimensions
157 x 233 x 34
