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Luxury Brand Management in Digital and Sustainable Times, 4th Edition

Language EnglishEnglish
Book Hardback
Book Luxury Brand Management in Digital and Sustainable Times, 4th Edition Gerald Mazzalovo
Libristo code: 28223467
Publishers John Wiley & Sons Inc, December 2020
Luxury Brand Management, Fourth Edition presents both the macro and micro-economic aspects of the lu... Full description
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Luxury Brand Management, Fourth Edition presents both the macro and micro-economic aspects of the luxury industry and the management, marketing, distribution, logistics and creation axes specific to the industry. Illustrated with many examples (o

About the book

Full name Luxury Brand Management in Digital and Sustainable Times, 4th Edition
Author Gerald Mazzalovo
Language English
Binding Book - Hardback
Date of issue 2020
Number of pages 544
EAN 9781119706281
ISBN 1119706289
Libristo code 28223467
Publishers John Wiley & Sons Inc
Weight 906
Dimensions 166 x 235 x 35

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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