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Ogilvy on Advertising
Language
English
English
Book
Paperback
From a titan of not just the advertising industry, but the business world, this book is David Ogilvy...
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Libristo code: 42068216
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From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
About the book
Full name
Ogilvy on Advertising
Language
English
English
Binding
Book - Paperback
Date of issue
2023
Number of pages
288
EAN
9781802794960
ISBN
1802794964
Libristo code
42068216
Publishers
Welbeck Publishing Group
Dimensions
129 x 198
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