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Scientific Advertising
Language
English
English
Book
Paperback
Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmans...
Full description
Libristo code: 04247386
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18 b
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18 b
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Claude Hopkins, the father of modern advertising techniques, believed that "Advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, the fundamental principles of Scientific Advertising are universal and timeless.
About the book
Full name
Scientific Advertising
Author
Claude C. Hopkins
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
80
EAN
9781607962366
ISBN
1607962365
Libristo code
04247386
Publishers
WWW.Snowballpublishing.com
Weight
162
Dimensions
230 x 156 x 5
