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TYPE FOR TYPE

Language EnglishEnglish
Book Hardback
Book TYPE FOR TYPE Victionary
Libristo code: 22556965
Publishers Gingko Press, October 2019
The business world today is ever-evolving and filled with challenges more complex than they used to... Full description
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The business world today is ever-evolving and filled with challenges more complex than they used to be. For a brand to take off or thrive in this digital age, it must find meaningful ways to stand out and resonate when it comes to communicating its core messages or content across multiple platforms. To this end, custom typefaces have become an increasingly common means for forward-thinking brands to establish and further strengthen their visual identities. By expressing its unique personality or supporting a campaign effectively, these typefaces go beyond aesthetics and achieving marketing objectives to build value for the brand over the long term. Type for Type collates some of the best custom typography work around the world that demonstrates both creative and commercial ingenuity, with insights into key processes and techniques to inspire both designers and clients alike.

About the book

Full name TYPE FOR TYPE
Author Victionary
Language English
Binding Book - Hardback
Date of issue 2019
Number of pages 300
EAN 9789887903420
ISBN 9887903426
Libristo code 22556965
Publishers Gingko Press
Weight 1144
Dimensions 196 x 259 x 29
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