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Packaging the Brand
Language
English
English
E-book
Adobe ePub
While many other areas of design have commercial aspects, the success of a piece of packaging design...
Full description
Libristo code: 40042634
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111 b
111 b
1 112
Kč
In stock
Immediate digital delivery
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While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer.It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
About the book
Full name
Packaging the Brand
Language
English
English
Binding
E-book - Adobe ePub
Date of issue
2017
Number of pages
208
EAN
9781350034228
Libristo code
40042634
Publishers
Bloomsbury Visual Arts
