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Building Distinctive Brand Assets

Language EnglishEnglish
Book Hardback
Book Building Distinctive Brand Assets Romaniuk
Libristo code: 18944119
Publishers Oxford University Press Australia, March 2018
Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Di...
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Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

About the book

Full name Building Distinctive Brand Assets
Author Romaniuk, Jenni (Research Professor, au)
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 248
EAN 9780190311506
ISBN 9780190311506
Libristo code 18944119
Publishers Oxford University Press Australia
Weight 456
Dimensions 236 x 163 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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