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How Brands Grow 2 Revised Edition
Language
English
English
Book
Hardback
This book will change the way you think about marketing forever.
Following the success of internat...
Full description
Libristo code: 37266793
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This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.
This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
About the book
Full name
How Brands Grow 2 Revised Edition
Author
Jenni Romaniuk
Language
English
English
Binding
Book - Hardback
Date of issue
2021
Number of pages
256
EAN
9780190330026
ISBN
0190330023
Libristo code
37266793
Publishers
Oxford University Press
Weight
516
Dimensions
236 x 163 x 21
