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Choice Factory

Language EnglishEnglish
Book Paperback
Book Choice Factory Richard Shotton
Libristo code: 18382446
Publishers Harriman House Publishing, February 2018
Before you can influence decisions, you need to understand what drives them. In The Choice Factory,... Full description
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410 Kč
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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

About the book

Full name Choice Factory
Author Richard Shotton
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 220
EAN 9780857196095
ISBN 085719609X
Libristo code 18382446
Publishers Harriman House Publishing
Weight 354
Dimensions 141 x 217 x 15

Categories

Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints > Behaviourism, Behavioural theory
Economics, Finance, Business & Management > Economics > Behavioural economics
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