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Marketing 3.0 - From Products to Customers to the Human Spirit

Language EnglishEnglish
Book Hardback
Book Marketing 3.0 - From Products to Customers to the Human Spirit Philip Kotler
Libristo code: 04083944
Publishers John Wiley & Sons Inc, April 2010
A business book which shows that the future of marketing lies in creating products, services and com...
? points 58 b
579 Kč
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A business book which shows that the future of marketing lies in creating products, services and company cultures which inspire, include and reflect the values of target customers.

About the book

Full name Marketing 3.0 - From Products to Customers to the Human Spirit
Author Philip Kotler
Language English
Binding Book - Hardback
Date of issue 2010
Number of pages 208
EAN 9780470598825
ISBN 0470598824
Libristo code 04083944
Publishers John Wiley & Sons Inc
Weight 418
Dimensions 160 x 238 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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