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Marketing Management W/MyLab

Language EnglishEnglish
Book Hardback
Book Marketing Management W/MyLab Philip Kotler
Libristo code: 04370039
Publishers Pearson Education, May 2011
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold stand...
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For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

About the book

Full name Marketing Management W/MyLab
Author Philip Kotler
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 816
EAN 9780273755029
ISBN 0273755021
Libristo code 04370039
Publishers Pearson Education
Weight 1497
Dimensions 220 x 276 x 32

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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