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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results

Language EnglishEnglish
Book Hardback
Book The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Matthew Dixon
Libristo code: 12334730
Publishers Portfolio, September 2015
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wi... Full description
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578 Kč
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Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough.

About the book

Full name The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Author Matthew Dixon, Brent Adamson, Pat Spenner
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 288
EAN 9781591848158
ISBN 1591848156
Libristo code 12334730
Publishers Portfolio
Weight 476
Dimensions 160 x 231 x 28

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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